I’ve always worked between two worlds: analysis and creativity.
I began my career in magazine circulation, where I learned how commercial thinking, storytelling, and design could shape what people noticed and responded to. Being surrounded by photographers, designers, and editors sparked my love for visual communication and led me to pick up a camera myself.
Over the past two decades, I’ve built a career in analytics, working with major brands to make sense of data and turn it into something useful. My focus has never been just the technical side. I care about clarity, good design, and building outputs people actually understand and use.
That same thinking carries into my creative work. Photography taught me how light, composition, and emotion can tell a story quickly and powerfully. Food has become another outlet for that same instinct, bringing together craft, heritage, and visual expression in a way that feels deeply personal.
I’ve also explored ideas through publishing, including Sips & Strokes, a colouring book series for wine lovers that combined creativity, travel, and relaxation in a different format.
Across everything I do, the common thread is simple: I like making things clear, engaging, and memorable, whether that is through data, images, food, or design.